Thursday, February 28, 2008

Square Necessities

One of the most talked about innovations of 2007 has spawned offspring. Aaaaaw, aren't they cute?

Like the iPod mini, square-headed fairway woods were just a matter of time, with both Nike and Callaway delivering the goods a year or so after the successful launches of their respective squareheaded drivers.

Nike's Sumo2 fairway wood ($276) hit stores in February; Callaway's FT-i Squarewaywood ($375) follows suit this month.

The physics? Same story as the drivers: weight pushed toward the four corners of the clubhead helps square the face at impact, promoting a straighter ball flight.

Makes you wonder what they'll square next. Golf balls?

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